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SCHOOLS & MAJORS

School of Broadcast Announcing Arts

1. B.A. in Chinese Broadcast Announcing & Anchoring Art

Introduction to Broadcast Announcing & Anchoring; Chinese Phonetics; Studies of Sound Production in Language Communication; Basics of Broadcast Announcing & Anchoring; Ad-libbing; Broadcast Announcing & Anchoring; Broadcasters' Production of Programmes; Analysis of Broadcast Works; Pedagogy of Broadcasting Arts;

 

School of Electronics and Information

2. B.A. in Broadcast and TV Engineering

Electronic Circuits for Communication; Signal and System; Digital Signal Processing; The Principles of Digital Television; Cable Television; Computer Network (Bilingual); Internet Planning and Design; Magnetic Field and Electromagnetic Wave Technology; Optic Fibre Communication; Transmission Technology; Digital Satellite Broadcasting; Video Frequency Surveying Technology; Digital Audio Technology; Digital TV Center Technology; IP Network Technology

 

3. B.A. in Electronic Information Engineering

Circuit Analysis; Analogue Electronic Technology; Digital Electronic Technology; The Principles of Microcomputer and Application; Electronic Circuits for Communication; Signal and System; Digital Signal Processing; Digital Signal Processing; Computer Network; Internet Planning and Design; Magnetic Field and Electromagnetic Wave

 

4. B.A. in Electronic Science & Technology

Circuit Analysis; Analogue Electronic Technology; Digital Electronic Technology; Principles and Application of Stand-alones; Electronic Circuits for Telecommunication; Signal and System; Digital Signal Processing; Digital Signal Processing; The Principles of Communication; Photoelectric Technology; Photoelectric System and Application; Cable Television; Smart Cyber systems;

 

School of Animation Arts

5. B.A. in Animation Studies

History of Art (Bilingual); Sketch; Chromatics; Component Designing; Audio-visual Language in Animated Works; Appreciation of Animated Works; Animated Scene Designing; Studies of Animated Motion; Animation Screenplay (in sections); Original Image Design; Animated Character Design; Animation Play; Animation Post Production; Flash Animation

 

6. B.A. in Digital Media Art

Introduction to Art; Audio-visual Language; Production Technology for TV Programme; Basics of Audio and Video Electricity; Media Expression and Communication; Film & TV Music and Sound: Audio Recording Art; Film and TV Editing Techniques; The Fine Art of Film & TV; Computer Graphic Design; Computer 3D Design; Digital Synthesis and Editing; Media Design and Creation; Web Media Design; etc.

 

School of Cultures & Communications

7. B.A. in English Language

Essential English; English Grammar; English Pronunciation and Intonation; Audio-visual English; English Speaking Skills; English Writing; Selected Readings in English Newspapers; Background to English Speaking Countries; Advanced English; Translation: Theory and Practice; Selected Readings in British and American Literary Works; Introduction to English Linguistics; English Interpreting; Cross-cultural Communication; Business Correspondence; Second Language.

 

        8. B.A. in Broadcast Announcing and Anchoring Art (English-Chinese Bilingual)

Essential English; English Grammar; English Pronunciation and Intonation; Audio-visual English; English Speaking Skills; English Writing; Selected Readings in English News; Advanced English; Pronunciation and Phonation of Chinese Putonghua; Basics of Broadcast Announcing Creation; Translation: Theory and Practice; Selected Readings in British and American Literary Works; Introduction to English Linguistics; English News Editing and Translating Skills; Radio & TV Announcing and Anchoring Skills; English Broadcast Announcing and Anchoring Art: Theory & Practice; Cross-cultural Communication; Traditional Culture of China

 

9. B.A. in Broadcast Announcing and Anchoring Art (French-Chinese Bilingual)

Essential French; French Intonation and Phonation; French Language and Culture; French Listening Comprehension Training; Broadcast Announcing and Anchoring in French: Theories and Practice; News Editing and Translation in French; French News Selected Readings; Chinese Phonetics and Phonation; Basic Skills of Broadcast Announcing and Anchoring; Live Reporting; Broadcast Announcing and Anchoring Practice.

 

School of New Media

10. B.A. in Electronic Information System Management

Higher Mathematics; Linear Algebra; Mathematical Probability Analysis; Operations Research; Basics of Management; Economy Theories; Basics of Information Management; Advanced Program Design Language; Object-oriented Programming; Digital Structure; Principles and Application of Database; Basics of Website Programming; JSP Dynamic Website Design; J2EE Software Architecture; Information System Analysis and Design; Software Testing Technology; Computer Network; Network Operating System Information Security Technology; ERP Principles; Mass Information Management; Streaming Med

 

11. B.A. in Digital Media Technology

Basics of Computer Game Design and Programming; Game Data Structure; Gaming Language for Mobile Phones; The Principles of Multimedia Data Base and its Application; Game Operating System; Digital Image Processing; Traditional Animation; 2D Animation Design and Programming; Digital Graphic Design; Multimedia Web Designing; 3D Animation Model Building; Digital Synthesis Technology; Computer Graphics; Direct X Program Design; 3D Animation Design and Program; Game Designing; J2ME Mobile Phone Game Development Technology; Development of Multimedia-based Website; Photography and Camera Recording Art; Basics of Painting; Introduction to Computer Games; etc.

 

12. B.A. in Network Engineering

Advanced Language Programming; Data Structure; Object-oriented Programming; Principles and Application of Database; Network Operating System; Computer Network; Network Planning and Design; Network Optimization and Management; A Survey of Information Security; Network Security Technology; IP Routing and Switching Technology; Analysis and Application of TCP/IP Protocol; Windows Communication Programming; Cabling Technology.

 

School of Journalism and Communications

13. B.A. in Journalism

Introduction to Journalism; Introduction to Communication Studies; Interviewing and Writing; News Editing and Commendation; Media Criticism; News Photography; China and World History of Journalism; Broadcast Reporting for Radio and TV; Selected Readings in British and American Newspapers; Media Psychology; Webpage Design and Making; Live Reporting Skills; PR Studies

 

14. B.A. in Broadcast & TV Journalism

Camera Recording; Reporting for Radio & TV; TV News Editing; Media Criticism; Column Setting and Design; Design and Making of Cyber News ; Selected Readings in British and American Newspapers; Production of Documentaries; TV News Reporting; Live Reporting; TV Features; Art of Public Speaking; Interpersonal Communications; A Study of Media Topics of General Interest; Legal News Reporting; Business News Reporting: A Study of Realistic Journalism; Selected Readings in Original Works of Communication Studies; Study of Marxist Concepts in Journalism

 

15. B.A. in Publishing Studies

Interviewing & Writing (incl.editing and applied writing); Photography & Camera Recording; Publishing History of China; Introduction to Publishing Studies; Publishing Sales & Marketing; Principles of Statistics and Market Survey; Law of Intellectual Property Rights; Information Browsing and Utilization

 

16.B.A in Communication

Theory and Practice of Media Integration; Internet News Editing; Organizational Communication; Principle of Management; Introduction to English Countries; Media Design and Creativity; Theory of Aesthetics; Introduction of Advertising; Non-linear Editing; History of Film in China and foreign Countries; Introduction to World Communication Industry; Introduction to Journalism

 

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