WELCOME TO THE OFFICIAL WEBSITE OF ZUMC !   Choose Us  |  Job Vacancy  | Contact Us

  Chinese    English

  HOME

ABOUT ZUMC

   SCHOOLS & PROGRAMS

       ADMISSIONS & AID

     INTERNATIONAL

DOWNLOADS

     NEWS & EVENTS

ZUMC JOURNAL

    

 

Home >> ZUMC Journal >> Volume 23

Development of Video News and Evolution of Cultural Power Structure

By Zhang Aifeng│Jun,19,2016

With the accelerating media converge process, video news have become an important goal of mutual competition among difference producers. From TV news, to online video news, to mobile video news, the cultural power structure has changed three times. Before the Interne era, it established itself as a “pyramid-type” cultural power structure, relying on government decrees. In the traditional Internet era, it built a “quadrilateral-type” of cultural power structure among foreign media/domestic media, traditional media/online media, professional reporters/ordinary Internet users. In the mobile Internet era, it is building a “multilateral game model” of the cultural power structure among different industries, which are dominated by the technology of integration. Changes of the cultural power structure mean redistribution of the discourse and fierce competition for cultural leadership.

Read full text Fold up

Remodeling Routine:The Construction of New Media Society by the Mediated Time

By Zhang Menghan│Jun,19,2016

Time has the function of regulating internal social relations, which represent people’s life in various forms in every social formation. But with the advent of a new media society, time becomes an important concept in the area of media research, as it has broken away from both space limitations and the restraints of a single measurement tool. This study focuses on one core aspect of media time, the mediated time, discussing how it marks and becomes part of everyday life. By observing the modes of participation of mediated time in the new media society, we can individuate four types: timing of a certain program, timing of program guides, timing of media use behavior and timing of media events. These means of timing show that producers and audiences are remodeling spatiotemporal meanings by taking advantage of electronic media. At the same time, new characteristics of the mediated time emerge when it interacts with other kinds of new media: these features are the increase of time density, the shortening of interval time, the changing of time display mode, the increase of duration in different levels and the trend of various expressions of time. Last but not least, when compared with the linear, irreversible and metric time that was popular in the industrial society, the mediated time is an important new ways of expressing time as a part of an accelerating social construction. The conclusion of this paper is that the mediated time that grows with every kind of new media will remodel social routine, and it will help us understand the new media and the social construction of reality based on time.

Read full text Fold up

“Soliloquy” and “Public Enemy” ——Lu Xun and Chinese Modern Media’s Vitality

By Chen Cailin│Jun,19,2016

Lu Xun’s creation is permeated by the temperament of “soliloquy”, while being filled with the spirit of “public enemy”, and Chinese modern media has inseparable relationships with them. During his “soliloquy” we can feel the extremely angry and painful mood of “public enemy”; on the other hand, when he placed himself in the hostile environment of the “public enemy”, this often inspired the “soliloquy” in the depths of his soul. The inward “soliloquy” is actually a kind of art, the art of opening a channel to the whole world by refusing and closing said contact, eventually transformed into the widely accepted “public discourse”. The “public enemies” on the outside are actually defending and spreading the truth with the public guide of modern media. Both “soliloquy” and “public enemy” highlight Lu Xun’s most characteristic spiritual existence, the deepest part of his thinking and his most personal expression, giving new vitality to Chinese modern media with a penetrating thought and long-lasting artistic charm.

Read full text Fold up

A Study of the Huallywood Cinema Soundtrack Tyoe and International Survival

By Shao Peiren & Zhou Ying│Jun,19,2016

Film soundtracks play and important role in controlling a film’s pacing, highlighting the features of the characters, serving as background for the theme. With the spread of globalization, Huallywood Cinema soundtracks are no longer limited to using only national music elements, and in the practice of nationalization and localization, the introduction of western music elements in building a more international music style, create a more diverse film atmosphere. There are three main types of Huallywood Cinema soundtracks: music that highlights cultural nationality; music that puts emphasis on modern western music elements; music that mixes national and western music elements. Of course, Huallywood Cinema soundtracks are also encountering some problems: for example, the oriental style sweeping across Huallyood Cinema soundtracks, the lack of cultural confidence and cultural consciousness in local musicians. With the globalization of film dissemination, the survival of Huallywood mixed soundtracks should follow this path: face the disadvantages and problems; develop cultural consciousness, strengthen cultural self-confidence; open a dialogue with world cinema, borrowing from it to improve itself, realizing its own cultural identity and constructing a multi-polarized model for world cinema; and continuously develop Huallywood Cinema as the vanguard in the dissemination of Chinese culture.

Read full text Fold up

“Internet +” Era: Development Path and Mechanism Innovation of Local Film Industry

By Xiang Zhongping & Wang Bingxue│Jun,19,2016

In the “Internet +” Era, the native discourse, the rise of local consciousness, social change and convergence brought about by new communication forms, caused the film industry to show a much wider spread from global to local trends. Indigenous movie industrialization construction needs to be integrated into the ways of thinking and multiple platforms developed by the new era film industry, borrowing from the ways of thinking and mechanism innovation of the Internet era, creating a more positive and varied industrialized development space through interactive and virtuous communication, moving the important practical issue in the development of society as a whole in the specific local immigration, creating richer content and themes for movies, to further strengthen the awareness of industrialization, the concept of network, to jointly promote the breakthrough of local film industry ecology, driving the coexistence and co-prosperity of the whole industry chain, seeking a broader space to grow up and vision to move forward.

Read full text Fold up

System Sense: A New Method for Film Sound Theory

By Zhang Jinhui & Yao Guoqiang│Jun,19,2016

Sound is one of the main ways to convey meaning of the meaning of the movie, and is both an object of creation and an object of study. Over the last 90 years, sound has truly become part of the artistic creation of movies. However, when compared to photography, director, etc. sound research is relatively scarce. To this day, some people still will not acknowledge film sound theory, thinking that film sound theory does not exist or is not worth pursuing. As a matter of fact, common sense suggests that film sound is in fact an important research topic. Not only film sound theory exists, but it has already reached many academic achievements. 

So, we focus on the study of film sound theory, n its basic concepts, study type, etc., attempting to start from the framework, to form a holistic understanding of the theoretical study of film sound. This paper shows the existence of theoretical sound research, also leading the way to new research directions.

Read full text Fold up

 

 

WHAT WE DO


ABOUT ZUMC


OUR INTERNATIONAL PARTNERS


Broadcasters Cultivation

Standard Spoken Chinese Teaching

Film & TV Production Teaching

Media & Communications Study & Research

Our School

Our Leadership Team

Our History

Our Logo

Australia

Canana

France

Irland

New Zealand

South Korea

United Kingdom

United States


Zhejiang University of Media & Communications (ZUMC)

998 Xueyuan Street Higher Education Zone Xiasha Hangzhou Zhejiang PRC

Copyright © ZUMC 2008 - 2014

Follow us on: