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Home >> ZUMC Journal >> Volume 22

The Activation and Adoption of Constructs in the Priming Effect of Intertemporal Online

By Liao Weimin│Apr,28,2015

According to a statistical analysis and chronological examination of 104 People’s Daily Micro-blogges related with issues of “Chengguan”, this study attempts to justify the dynamic communication mechanism behind the “Chengguan” stigma, is due to the activation and adoption of constructs in the priming effect of intertemporal online public opinion evolution. Based on the sample data collected in a time span over one year, the statistical analysis shows that the outbreak morphology of the opinion evolution of “Chengguan” issue is like a bird view from the top peak to look down lower peaks; the chronological examination also indicates that five categories of issues took turns and staged in front of the public, so once the issue involved in violence, it would burst and conduct the whole public opinion's tone, thereby kicking off the priming effect which is generated from the long term. The “violence” label on the issue of “Chengguan” reveals profoundly the underlying mechanism of the evolution of public opinion which is similar as the sudden boiling over a long-time simmering.

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On the Power and Rights Basis of Network Cultural Security Governance

By Jiang ling│Apr,28,2015

Gramsci’s “cultural hegemony” ideas and Foucault’s “panopticism” theory provide a source of ideas and theoretical basis for “cultural hegemony” of network cultural security governance and the protection of cultural rights of internet users. We use “cultural leadership power” and “panopticism” theory to interpret power basis,such as citizen privacy, the rights to information, cultural sharing rights,and the right to cutural expression, aiming to better handle the confusion in network cultural security governance. This paper,meanwhile,interprets the interaction between power of network cultural security governance and basis of the public cultural rights, provide the basis for the legitimacy of our network cultural security governance, and then propose some countermeasures for solutions to the problem of network cultural security governance.

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The Communication and Criticism of Drama in the New Media Environment

By Huang Hanbing│Apr,28,2015

The new media technology has provided some high efficient ways of communication, and also brought changes on the lifestyle and mindset of people. Integration, sharing, interaction and decentralization, as the characteristics of communication in the new media environment, have an important impact on the communication and criticism of drama, for instance, creating many new patterns and forms on the drama communication and criticism, bringing significant changes on the communication, and showing a new development of criticism. This paper aims to describe the communication and criticism of drama in the new media environment from “new media” and its context of culture, the pattern of communication, and the development of drama criticism.

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Journalistic Professionalism: Theory Evolution and Practice Challenge

By Gao Shukai & Chen Xi│Apr,28,2015

Journalistic professionalism, as a basic theory of journalism, from its birth, development to perfect, constantly evolves within the process of deconstruction and reconstruction.Its sustainable developing power originates in the theoretical criticism,challenging practice and academic dedication. In its process of evolution, new journalism and citizen journalism are the two most influential movements. While nationalism, national interests and ideology in the field of international communication obviously deconstructs journalistic professionalism,the process of digestion and fusion between consumerism and journalism has never stopped. For domestic study, how to find a suitable “localization” path has been a priority of the current construction of journalistic professionalism. In the new media era, a variety of self media terminal,which has been widely popularized, undoubtedly brings the heaviest influence on journalistic professionalism. There is no doubt that the journalistic professionalism will also face a great change in the crisis and turmoil, and different from previous times, this change will be disruptive.

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Constructing Media Image of “Marginal People” ——How Do Metropolis Dailies Report Outsiders

By Hu Yumeng│Apr,28,2015

Media often play important roles in the social identity obtaining of “marginal people”. Through content analysis on local news that related to outsiders in the two metropolis dailies “JINGHUA Times” & “Morning News”, this passage finds that media mainly constructs negative and distressed images of “marginal people”, emphasizing their “foreign” properties and “otherness” features. Besides, the “native” relation, which outsiders use to resist the mainstream culture, and the bottom social economic status is distorted as a social problem.

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On the Transition from Chinese Old Citizen Movie to Leftwing Movie in Early 1930s ——Taking Fighting as An Example

By Yuan Qingfeng│Apr,29,2015


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