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Home >> ZUMC Journal >> Volume 21 Issue 4

Strengthen the Public Opinion Guidance,Enhance the Professional Quality of the Omnimedia Journalists.

By Li Dongdong│Apr,29,2015


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Media representation of Chinese Dream in Taiwai: Taking Taiwan’s United Daily as an Example

By Wu Liying & Guo Wenping│Apr,28,2015

Drawn on empirical data to construct a corpus of Chinese Dream, this corpus-based study investigates a discursive construction of Chinese Dream in Taiwan’s newspaper of United Daily. The finding of the analysis shows that in United Daily, a discursive construction of Chinese Dream is usually framed and represented within the discussion of the structure of cross-Strait bilateral relationship. Usage of linguistic units such as “co-construct,” “co-harmony” and “dialogue” points to a highly-anticipated expectation of the realization of Chinese Dream.

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The World, the Nation and I: A Study of Articles on “Dreams of New Year” in Eastern Miscellany

By Huang Min│Apr,28,2015

In the 1930’s, Eastern Miscellany hold an essay activity called “New Year’s Dream” which was later known as “a collective ‘China Dream’”. Based on the discursive analysis of 95 return letters, this article summarizes the characteristics of the “China Dream” constructed by the Chinese society of the time, especially the intellectuals, and discusses the implications for the construction of today’s China Dream.

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A General Study of the Formation of American Dream

By Ren Liming│Apr,29,2015


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From Audiovisual Translation to Media Accessibility: Live-subtitling, Audio-description and Audio-subtitling.

By Aline Remael│Apr,28,2015

Audiovisual translation (AVT), traditionally known for interlingual subtitling has grown into what might be called an extended family these days. While the popularity of the forms of translation vary from country to country and continue to evolve, the emergence of new media has increased demand for AVT and given rise to new and alternative.The paper disscusses new forms of AVT--live subtitling using speech recognition, audio-description and audio-subtitling, which are approaches to make media access. Multilingualism and the globalization of culture have led SDH audiences to demand interlingual as well as intralingual subtitling, bringing subtitling for the deaf and hard of hearing closer to regular subtitling. Foreign and multilingual language productions create a need for the combination of a media access solution - AD - with translation - AS.

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Media Use of the Visual Impaired People and the Media Accessibility Situation in China ——Based on the Investigation of the Visual Impaired in Zhejiang Province

By Li Dongxiao│Apr,28,2015

Based on the investigation of the visual impaired people in Zhejiang province, the paper found that: Television is the first choice media for the visual impaired people that is the source of the information and entertainment; Although radio is the second rank media for the visual impaired people, the audience show stronger loyalty; Mobile phone has the high using ratio, but the main purpose of use lies in interpersonal communication function; The using ratio of internet of the visual impaired people is low. The reasons include both barriers in media use and lower media need. Being lack of skills, such as reading Braille or using internet are main subjective factors leading to lower media use. However, the poor situation of media accessibility is the main subjective reason based on the investigation of media accessible service in China.

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